Does it matter?

When I started working with this web design and digital marketing company, at first I have no idea why I’m here. Technically my background is more on customer service and customer satisfaction particularly for a telecommunications company.

I started working in handling web design and SEO project. Little by little I grasped the world of digital marketing and creative design. I started to learned things, the complex details of inbound marketing and how the business works. But one thing I noticed was these companies rarely discussed about customer service and customer satisfaction. So one time, I had this meeting with a client and she asked me what do I think about her business and how we can help her grow her sales. I look at her website, social media accounts and blogs. Then I checked how fast she response to queries whether via her social media accounts or email. Then I suddenly blurted out, improve your customer service. If you improve your customer service together with your efforts with your digital marketing, you’ll get customer satisfaction and your customers will start providing you testimonials, good ratings and will spread the words to their friends, family, colleagues. Then your sales will start growing.

At first she was confused. Providing customer service through digital world is not simple. I mean, it is not. Seriously. But what I’ve learned is social listening is a key factor. Listen to your customers, they will tell you what is missing. They will tell you if your website sucks, if your content is totally irrelevant. By then you can open a great communication with them and start your new strategy whether new plan for inbound marketing, SEO or even website revamp. Never underestimate the power of social listening and customer service especially in the digital world.

Team IDS can help you with your customer service. We can handle your social media accounts and answer questions from your customers in real time. We can also help you handle complaints and bad reviews.  Email us at info@infinitedigisolutions.com to find out more!

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Be Responsive

Responsive design is a front-end development technique that delivers website content to different devices in a manner that is optimized for the screen width of the device. Key to this approach is that a website’s visual appearance/layout can be tailored to each device, without the need for separate “mobile” versions.

A responsively designed page will rearrange content constantly as the screen changes size. While specific screen sizes can be defined where a page changes layout, taking a ‘responsive’ design approach means that a site will be optimized for all potential screen dimensions.

This offers a degree of future proofing. This is worth considering as new mobile devices are constantly being released and we don’t know what size the next shiny new device will be! Infinite Digital Solutions can even retrofit responsive design to most existing websites.

Curious or interested to be responsive!

Be responsive!

Why You Need Google Analytics On Your Site NOW!!

Let’s talk about businesses. No matter what type of business you are opening, whether it’s a café, a clothing store or a blog, you need a unit of measurement to know if what you’re doing is right for your customers.

I’m going to focus a little more on the analogy of opening a café.

Opening a café has been your dream – you’ve always wanted to run your own business, be your own boss and you love coffee. This is perfect. You’re not afraid of a little hard work and you know it’s going to take some time before your business is profitable. You’re prepared. You’ve found the perfect shop front, you’ve had it fitted and made it look pretty, you have your coffee machine, a few sweets and treats and you’re ready to go.

The big day has arrived and your café is officially open for business. You are amazed at how many people have turned up to support you – your friends and family have been spruiking your business to others and the results are great. You’re run off your feet and at the end of the day you think you’ve had a pretty good run. But how do you actually know that?

Over the following few weeks you change up the menu, have different cakes for selection and offer different ‘deals’ each day. You think things are going okay, some days are busier than others…. Then your business starts to slow down. It doesn’t feel like you’re run off your feet anymore.

As the owner of a business, how are you going to tell if you’re doing things right? How can you tell what works for your customers and what doesn’t? You need to look at your statistics!!

You need to know how many customers you have each day and what they spent on average. Now that your customers are slowing down do you have less customers that are spending more or do you have less customers and less revenue all round? On the days you offered deals, how do you know which ones were popular? You look at how many apple pie and coffee deals you sold and realise you sold more than twice as many as you did of the chocolate cake and coffee deals. You now know your customers prefer the apple pie deal.

Statics are important. As a café owner you have two aspects to focus on – this is your business and you have to love it. Sell things you love to make, create an environment you love. You’re not going to start selling meat pies if you don’t want them sold at your café – even if your customers want them. And that’s the second part you need to be mindful of – you need to know what you do sell, what is it your customers love the most. Without this information how can you expect to provide for your customers and create a successful business.

The same principle can be applied to your blog. Yes, content is king – much like the coffee and cake in a café. Without it, you don’t have much of a business. But how do you know what content preforms well and when, how do you know what area’s of promotion work best for you and how do you know if you’re growing your business?

Google Analytics is your key as a blogger. There is a massive BUT to this though – you need to make sure you aren’t just creating content because it performs well. This is the delicate balance as a blogger and what will give you the drive to continue writing for months and years to come.

Pick your topics and stick with them – use Google Analytics to help you determine which of these topics works best and when.

For example – I know that posts about blogging attract a lot of traffic, however, I do not want my blog to focus on blogging posts. I have decided that I will be only posting them once a week and have been able to determine that Pinterest is the best social media platform to promote my posts on. I now have saved myself time from tirelessly promoting these posts on other platforms that drive no traffic, I have maintained what I want my blog to focus on, and I know how much of my traffic is because of this topic.

Without Google Analytics I would be flying blind.

With all this being said, I do agree that there are some people who can become caught up in their site stats, checking their page views hourly and loosing focus in providing quality however I truly believe that Google Analytics provides you with far more benefits for your business when installed early, than if you were to fly blind for months first.

Tell me your thoughts – did you install Google Analytics on your site early? Are you glad you did? Or do you wish you waited and why? I’d love to hear how it has all worked for you.

Source: Perfect Enough For Us

It’s Time: Embrace Responsive Web Design

It’s Time: Embrace Responsive Web Design

D-Day for Mobile was on April 21st.

That was the day when Google wakened businesses up for the mobile revolution. The message was coming out loud and clear from the absolute leader in search business. It has been followed swiftly by Bing, the Microsoft search engine.

Google and Bing are expanding our use of mobile-friendliness as a ranking signal. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” In lay terms this means that if a business wants it’s website to come up early to people searching on a phone, your website needs to be easy to read on a phone or a tablet.

The quickest and easiest way to benefit from this revolution is to get your current website RESPONSIVE.

Responsive web design, resolves many of the problems associated with today’s multi-device Internet viewing experience while streamlining the content creation process. RWD uses customized CSS implementations based on the dimensions of your web browser window’s dimensions instead of predetermined static sizes. This means developers can do things like stack content underneath other content and adjust column widths to fit for smaller screens. Web designers and web programmers should embrace RWD because it eliminates the need to develop different websites for desktop, tablet, and mobile devices. The singular site means that end-users like content creators and CMS editors only need to worry about building pages once instead of two or three times to support all devices. RWD makes it so you experience the same web content on a site regardless of device.

While RWD is a great solution for the future of web design, there are a few caveats with the technique associated with using third-party content that’s not built for dynamic sizing on a responsive site. Designing the site itself is fairly straight forward as you can address errors with RWD display as they arise. However, when you’re working with content like advertisements and third-party widgets you may often find yourself trying to fit round pegs into square holes. The pegs can still fit in many cases with some creative zooming as well as post-loading CSS and JavaScript code adjustments. Third parties often bring content to your site through iframes, which can’t be style adjusted because of security issues. In problematic cases like static-sized iframe content, you may have to drop content or build pages that aren’t RWD compliant.

Have we convinced you it’s time to go for Responsive? Contact us today and let’s create something together!

Source: Artisan and Design Resources by Kirsten Agnello-Dean

What makes a great social media post?

What makes a great social media post?
  1. Good Content
  • No one wants to read boring posts!
  • Find ways to compel your audience
  • Interesting excerpts or funny commentary make article links more engaging.

Tip: Before you post anything, ask yourself if it is something that would interest you.

  1. Quality Visuals
  • Visuals are processed 60,000x faster than text
  • Images on social media get more engagement than links and text

Tip: Pair an awesome picture with your text posts and links to encourage engagement

  1. Positivity
  • Positive content gets more likes and shares on Facebook than negative content
  • Positive content also gives a better impression of your brand

Tip: Keep your posts upbeat and never complain or badmouth another business

  1. Engagement
  • Tweets that include the phrase “please retweet” get 4x more retweets
  • Facebook posts that mention “like or “share” are more likely to receive that action

Tip: Use calls-to-action to increase engagement, but don’t overuse them or your posts might seem “spammy”

  1. Timing
  • Know when your audience is online on each network
  • Schedule your posts for maximum reach

Tip: Make sure your posts are timely and current based on the latest industry-relevant news and events

Do you have other tips or suggestions for social media post? Share it with us!

Also, don’t forget to like us and follow us!

facebook.com/InfiniteDigiSolutions

twitter.com/InfiniteDigiSol

Sources:

http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx

http://blog.hubspot.com/blog/tabid/6307/bid/33860/New-Face-book-Data-Proves-Social-CTAs-Lead-to-More-Comments-Likes-Shares-INFOGRAPHIC.aspx

http://blogs.constantcontact.com/product-blogs/social-media-marketing/facebook-engagement

21 Rules for Effective Social Media Marketing Strategies

Effective Social Media Marketing Strategies

Like everything else, there are unwritten rules involved in social media marketing. Everyone is obliged to follow these rules, but those that are new to the game, may miss out the basics. Here are 21 unwritten rules of social media marketing that are designed to create a solid foundation for any social media marketing campaign.

  1. No shortcut

Social media marketing involves investing time, energy and creativity. It’s a commitment that can’t be avoided or overlooked.

  1. Contribute

If you can’t contribute something of value to the community, no one will listen. It’s that simple.

  1. Position yourself to be an expert

Why would anyone take advice from someone who doesn’t know anything? If you need to learn more, then do so, but make sure that you can offer valuable advice to fans and followers.

  1. Meaningful conversation

If you aren’t saying anything meaningful, you shouldn’t be saying anything at all. If you’re adding to the noise, you’re sure to be ignored.

  1. Activity = Productivity

Just because you’re active, doesn’t mean your accomplishing something. Be productive, not noisy.

  1. Quality > Quantity

Keep it simple. Offer friendly concise morsels of advice instead of constant rambling conversation.

  1. Avoid spamming

Constant self-promotion isn’t attractive. If you feel a need to constantly draw attention to yourself, you’re not accomplishing anything.

  1. Keep it real

Be authentic. Draw crowds by drawing on your own experiences, knowledge and humor.

  1. Conversation is a two way street

Give followers and fans an opportunity to sound off. If you’re monopolizing the conversation, it becomes a boring lecture instead of a successful marketing strategy.

  1. Connection don’t imply permission

Take time to build trust and relationship with your followers.

  1. Access doesn’t equal entitlement

Just because you’re being followed doesn’t mean people grant you permission to interrupt their lives. You have to take time to build relationships and trust.

Making connections may give you access, but it doesn’t mean fans and followers owe you anything. Don’t allow an enthusiasm for sharing lead to a drop in quality. Fans and followers aren’t required to listen to whatever you have to say.

  1. Adaptability is essential

What’s hot today may not be hot tomorrow. Keep up with topic trends and stay adaptable.

  1. Accomplishment

If social media marketing efforts aren’t leading to conversions or some sort of productivity, then your efforts are pointless. Measure your efforts and make adjustments as needed.

  1. Engagement and enrichment

Engagement for engagement’s sake isn’t effective. Engagement efforts should lead to enrichment, otherwise all efforts are wasted.

  1. Use images and multimedia

A picture is worth a thousand words. Video is probably worth much more. Don’t just tell, use your platform for showing as well.

  1. Always follow up with connections

Don’t ignore fans and followers who make connections with you. Always follow up: it makes people feel special and more likely to listen to you.

  1. Mind your manners

Sometimes fans and followers may not be polite. They may disagree with your content or views. Allow them to speak up and respond in an appropriate manner.

  1. Patience is crucial

Social media marketing rarely delivers instant results. Don’t give up after a short time. Patient marketers have more chance to reap rewards.

  1. Don’t be an obsessive joiner

Following too many groups can hamper your marketing efforts. Spreading yourself too thin can harm any campaign. Always limit group participation.

  1. Better to be a blogger

Yes, successful social media marketers do maintain blogs. If you’re active on social media, you should blog regularly.

  1. Have fun

If you’re not enjoying yourself, you’re not doing it right. Social interactions should be fun and purposeful.

Social media marketing campaigns can lead to sales success if they’re applied correctly.

Do you have other tips you would like to share? Or having difficulties with social media? Share it! Now!

Source: Social Metrics

The Ultimate Epic Guide To Create A Successful Online Business

The Ultimate Epic Guide To Create A Successful Online Business
  1. Make an amazing first impression

It takes about 50 milliseconds for users to decide if they like your sire or not.

  1. Why photos matter

Your customers will remember 80% of what they see and only 20% of what they read.

  1. Improve your site’s navigation

You want to have a stress-free navigation, allowing visitors to easily find what they’re looking for because if they won’t find it, they can’t buy it. Add a “What’s New” category. Your returning customers will want to see your latest collection; they don’t want to browse the old stuff searching for new products.

  1. Have a unique idea

Being creative and selling something people didn’t even know they needed should be your starting point.

  • What can you craft?
  • What are your skills?
  • What products do people secretly want?

It can be something as simple as a shop with only pink home furniture and decorations or your product.

  1. Craft a strong USP

There are around 110,000 ecommerce websites. You must have an unique selling proposition so you can make those sales.

  1. Start blogging

When you blog, you can increase the number of visitors by 50%.

  1. About Us

Your About Us page is a window into your business and you want it to be appealing and fresh. 7% of visitors coming to a home page click to see the About page; those who see it convert 30% more than those who don’t visit it and spend on average 22.5% more $. This alone should be enough to get you started drafting this page.

  1. Develop a successful SEO strategy

In 2013 there were 2.2 trillion Google searches but 90% of the users clicked only on the first 3 results so if your product is ranked last on your page you rely only on the rest 10% to find your site.

  1. Target the right visitor with the right product

Product recommendations deliver a personalized shopping experience and can increase your order value with as much as 40%.

  1. Use live chat to help potential customers make a decision fast

44% of the online shoppers agree with the statement: “Having my questions answered by a live person while I am in the process of my online shopping is one of the most important features on a Website”.

  1. To coupon or not to coupon

Pricing is tricky. You have to offer a lower price than your competition while making a profit. Around 75% of mobile platforms buyers use coupons which can lead to a huge loss if you have year-round promotions and most of your visitors come from mobile devices.

  1. Improve shopping cart experience

Window shopping has never been so popular! Your users cram their carts with items they would want/like to buy but 71% of these carts are abandoned for:

  • Not enough payment options
  • Slow websites
  • Shipping fees
  1. Develop a successful shipping strategy

Now customers expect to see the “Free shipping” banner on every online store they visit and 78% look for the cheapest shipping available.

  1. Ask for feedback

77% of online shoppers bother to read a review for the product they intend to buy. 90% of them make a decision based on what they read.

  1. Rethink your newsletter approach

In Q3 2013, 2.53% of online sales where generated by emails while all social networks barely hit 0.22%. Do you know the estimated email ROI? It’s 4,300%, an unbelievable number! Yeah, some statistics say that people tend to get annoyed when their inbox is crammed with tons of emails, but they still end up checking it and buying something.

  1. Show people your site is secure and trustworthy

“Secure shopping-cart systems are essential for maintaining the integrity of the payment process” – Ella Nevill

Online data is very sensitive. More and more customers are extremely careful before placing an order so you have to check all the bulletpoints to make sure your site is secure and trustworthy.

  • Picking a secure platform
  • Using strong SSL authentication
  • Tracking all your orders
  • Asking for strong passwords
  • Running PCI test
  1. Use the power of social media to promote yourself

Social media is huge and very ecommerce site should have a short term and long term strategy to gain more popularity on social networks. While Pinterest and Instagram may not be suited for all niches, Twitter and Facebook are a must.

Set up your profiles and be as active as possible, without spamming your fans.

  • 37% of consumers have recommended a business on Facebook.
  • 30% of Twitter users gear up in holiday shopping mode before October.
  1. Implement an affiliate program for your store

Affiliate marketing can generate up to 90% of the total revenue. Setting up your own affiliate program can be challenging but it can generate a lot of revenue.

  1. Don’t forget mobile users

70% of mobile searches lead to an action in under an hour. 40% of the customers will go to a competitor site if they end up on an unresponsive site.

Do you have other tips or additional tips? Share it! Spread it! We love to hear it from you!

Source: ecommerce