Does it matter?

When I started working with this web design and digital marketing company, at first I have no idea why I’m here. Technically my background is more on customer service and customer satisfaction particularly for a telecommunications company.

I started working in handling web design and SEO project. Little by little I grasped the world of digital marketing and creative design. I started to learned things, the complex details of inbound marketing and how the business works. But one thing I noticed was these companies rarely discussed about customer service and customer satisfaction. So one time, I had this meeting with a client and she asked me what do I think about her business and how we can help her grow her sales. I look at her website, social media accounts and blogs. Then I checked how fast she response to queries whether via her social media accounts or email. Then I suddenly blurted out, improve your customer service. If you improve your customer service together with your efforts with your digital marketing, you’ll get customer satisfaction and your customers will start providing you testimonials, good ratings and will spread the words to their friends, family, colleagues. Then your sales will start growing.

At first she was confused. Providing customer service through digital world is not simple. I mean, it is not. Seriously. But what I’ve learned is social listening is a key factor. Listen to your customers, they will tell you what is missing. They will tell you if your website sucks, if your content is totally irrelevant. By then you can open a great communication with them and start your new strategy whether new plan for inbound marketing, SEO or even website revamp. Never underestimate the power of social listening and customer service especially in the digital world.

Team IDS can help you with your customer service. We can handle your social media accounts and answer questions from your customers in real time. We can also help you handle complaints and bad reviews.  Email us at to find out more!



Do You Have A Social Media Productivity Plan?

Do You Have A Social Media Productivity Plan?

We all want our social media efforts to yield great results, but most of us realize it isn’t as easy as “tweet it and they will come.” Like anything else in your business, you’ll need a plan. But don’t worry! Creating a social media plan for serious success is easy, and doesn’t take a ton of time, which, if you are anything like me, is one of your most precious commodities! In this post I will outline four steps for a social media productivity plan:  Create Reasonable Goals, Formalize Your Plan, Measure Success, and Repeat!

1. Create Reasonable Goals

It’s one thing to say “I want more social engagement!” or “I need more likes.”  But try to quantify it. How many likes would be really helpful? Is it more important to focus on shares and retweets? I remember working with a Chiropractor who only had room for about 50 patients at any one time, so for her, getting 80 likes on her Facebook is fantastic, and then the focus can be shifted to getting her patients (and her potential patients) to share her content. At MarketMeSuite we focus a lot on the Retweets and shares, because social is a huge part of our inbound marketing strategy. Think about your business and what is truly necessary to see some real value.

2. Formalize your Plan

You have your goals, but how you are going to reach them is another story! This is a step that if not executed correctly could be a large time sink. My team creates a social media calendar for each month, so we can focus on execution once the month starts. Some things to consider putting in your plan are:

– Upcoming Events: Live events are fantastic for social sharing. Make sure to create or find out the event hashtag to get additional sharing power around it.

– Content Calendar for social sharing: This includes thinking about calls to action (like a banner at the bottom of each post) to maximize retweets and shares.

– Press Releases: Do you have any news to share? Formalize it in a release. The format is pretty straightforward, and you can feel free to “borrow” it from MarketMeSuite’s press section. 😉

– Monthly themes of what are sharing: For example, August could be focused on “Social Productivity” and everything in the sharing plan has that underlying theme

The screenshot above is my actual spreadsheet to keep it organized.  I found that Google spreadsheet is often the best way, so I can share it with my team and make the planning collaborative.

3. Measure Success

Was your goal 60 followers in four weeks, or a certain amount of clicks on shared posts? Check in regularly and make sure you are tracking toward your goal so you can make tweaks as you go. If you aren’t seeing your following grow, perhaps you need to focus more on your engagement outreach strategy, perhaps you need to retweet more of other people’s content to get noticed. These regular check ins help you avoid having to do a major shift in strategy keep you productively working on the right stuff to reach your goals.

One example of a tweak that really worked was when we started to introduce more photos into our social sharing calendar. Posts with photos immediately got more clicks and shares than our text-only based posts, so we shifted, mid-month to put a higher percentage of visual posts.

4. Repeat!

See how the first month goes, make adjustments, and start the cycle over again. By being realistic about what you are looking to achieve, organizing and formalizing a plan, and staying focused on success, you’ll never run the risk of burning cycles on social without the results.

So, what do you think? That’s not too much work, right? Let use know how you tackle your social media plan!

Source: Maximize Social Business, Tammy Kahn Fennell

Your Cheat Sheet for Writing Headlines

Your Cheat Sheet for Writing Headlines

H Helpful

Deliver value by being helpful. Make it obvious the reward for reading further is you will gather helpful information

E Emotion

Evoke emotion by appealing to the two most prevalent drivers of behavior: achieving pleasure and avoiding pain.

A Ask

The question headline is enormously effective. Find and ask questions your target market wants answered.

D Do’s and Don’ts

Education is central to effective content marketing. Offer “do” and “don’t” lessons your audience will find valuable.

L Lists

We’re wired to love lists. They’re great for article teasers, blog post titles, and any type of headline.

I Inspire

Write headlines that speak to your readers’ desires. Inspire them and you’ll have the ultimate hook.

N Nightmare

Speak to a problem that keeps readers up at night to write a killer headline. Blogger Jon Morrow calls it the “2a.m. test.”

E Empathy

Earn the trust you need with headlines that demonstrate you understand and care about your readers.

S Success

The proven approach to headline nirvana is to make a promise you’ll deliver a little success package.

Source: Feldman Creative

Deliver content anytime, anywhere! Contact us now and find out how we can help you grow your business and reach your customers!

10 Crucial Strategies for turning your online presence into something your business can actually use

10 Crucial Strategies for turning your online presence into something your business can actually use.
  1. Do you know who your customers really are? If not, it’s time to find out. Identify your customer personas (with back stories) and address your content to them as individuals.
  2. Do you place more emphasis on the visual design of your website than the structure and content? “Pretty” only gets you so far. Without substance, people will not visit or stay and search engines will not index.
  3. Does your content truly help your customers? Is it actionable, informational or education? Is it written from a plan? If not, your content can cause people to disconnect. Use an editorial calendar, sales funnel and targeted offers.
  4. Is your company and your staff empowered to “do” online? Does your online partner “handle” it for you, or do they work as true partner in your success? With the Google Humminbird algorithm update, your entire teams are now critical players.
  5. Does your website have a blog? If not, you are missing out on “the” most important and effective tool available. Just don’t get promotional or you’ll push visitors away. Instead, use great content to attract visitors, share knowledge and build trust.
  6. Are you making the most of the new art of SEO & findability? Search success really comes down to how well you can be found by the right kinds of prospects. It is a combo of content, social engagement and avoiding SEO tricks that’ll get you into trouble.
  7. Do you look at social media as networking yet? You should. The basic human desire to do business with other people that we know, like, and trust means embracing social tools to connect with prospects. They are the audience for your content.
  8. Do you craft offers that are relevant to your target audience? Searchers are looking for answers. Provide them at all levels of your sales funnel and build a case in favor of your solutions. Each offer is a touch point in your sales process.
  9. Think you can set it and forget it? Think again. Getting started is only the beginning. Building an online presence takes time and effort. If you haven’t set a budget for ongoing marketing efforts, analytics, content creation and engagement, you’ll get left behind.
  10. Do you keep an eye on your analytics? It’s one thing to have an idea about how many visitors your site has, but what about conversions, popular pages, competitor activity or even Google algorithm changes? Watch your analytics like you watch your accounting. Nothing beats good intelligence.

The bottom line: A Successful Business Website Isn’t Built From Any Single Thing.

Any other ideas on how to improve small businesses using content marketing? Share it we love to hear it from you!

Don’t forget to Like, Follow and Share with us!

Source: Kayak Online Marketing

E-Commerce SEO Tips

Ecommerce SEO Tips

Do you have an E-commerce site and only your family knows about it? This is a sign you need to drive traffic to your website! Yes, but how? SEO is one of a method, which helps to drive traffic to a website.

  1. Effective Title Tag

The title tags on a [age are a crucial part of your SEO. When crafting a title tag, create a tag that is a typical search term for your product.

  1. Product Images Optimization

Internet users are increasingly using to find products online. Therefore, ecommerce websites need to add related keywords into the ALT tags of every image on their website.

  1. Quality Over Quantity

Paying for traffic that doesn’t lead to conversions is a waste of money. It’s great to rank – organically or paid – for the keyword “camera.” But long-tail terms, such as “Canon EOS,” are more likely to reach customers closer to making a purchase.

  1. Content Optimization

Search engines hate commercial sites unless they own them. Google will rank your business based o the content you are sharing. Content is good for building reputation, long-term relationships with customers are increasing your eCommerce exposure.

  1. Avoid Duplicate Content

Duplicate content is the enemy for search engines. However, since many ecommerce stores have a large amount of duplicate content as a result of product descriptions and lists, ecommerce sites tend to get penalized by search engines.

  1. H1 and H2 Tags

It is one of the most important part of SEO to including your keywords in heading and subheading tags is a must on each page. Every search engine considers heading tags to provide ranking.

  1. Use

The formalized outlines found on will provide search engines with access to your data. Osmeloski stresses that the protocols, found on, “help Google crawl and also help return properly organized results for users.”

  1. Optimize the Anchor Text

Adding keywords to the internal links on your website will help to enhance your stores visibility in search engines. For example, instead of writing “click here to visit Shopify, the best ecommerce platform,” write “visit Shopify, the best ecommerce platform.”

  1. Page Load Time

To keep users interested in your site, you need to reduce the load time as much as possible. If your website takes too long to load, you will find your users leaving before they even see your homepage.

  1. CMS Systems

“CMS” stands for “content management system”, and if you have ecommerce websites, you absolutely should be using one. CMS systems make it easy to update products and add content to your site.

  1. Social Media

A business will not be successful just because of Social Media. You should encourage interaction as much as possible through reviews, forums and photo sharing. Google picks up on this as a positive influence and will rank your ecommerce site higher in search because of it.

  1. Category Pages

Treat your category pages like separate homepages and build links to all your category pages. This will enhance your indexing and search rankings. This is great for brands or services people are Googling to find.

  1. Blogging

Do you have a blog? If you don’t have a blog it is going to be hard to compete and rank you site. Not only is a blog a great place to talk about frequently asked question on products or services, a blog is a place to share your expertise.

  1. Video Marketing

Videos are great to showcases your products and services. You can do product reviews; demonstrations, your company’s history or goals, or show “how-to” use your product or service correctly. If you have a service you can talk about frequently asked questions.

  1. Google Places

If you have a brick-and-mortar store, take advantage of Google Places. Google reports that one in five searches is related to location. If you have multiple storefronts, make sure they’re individually listed and include detailed information: business hours, photos, live updates.

  1. Track Through Google Analytics

You can’t improve your site if you don’t know how people are responding to it. Therefore, start using Google Analytics today.

Do you have other tips you would like to share? Let us know your insights!

Also, do not forget to stay connected with us! Like, Follow, Share

Source: Perception System

The Keys to Content Creation

The Keys to Content Creation
  1. What is Content?

Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.

It is the very lifeblood of the internet. The internet basically exists in order to share different types of content.

  1. Why It Is Important?

Content is important because all of your online efforts will revolve around it.

High quality content leads to:

  1. Google Love
  2. Backlinks (people share it on their sites)
  3. Viral opportunity – content that goes viral can bring in massive traffic.
  4. Your visitors love it – people will come back to your site.
  5. Attraction – content attracts visitors, search engines and traffic in general.
  1. What You Need To Create Great Content

Anyone can create content you just need a couple of basic things to help you along the way:

The right atmosphere – This is up to you, you need to figure out what atmosphere helps you feel creative.

Drinks & Snacks – When you sit down to create content, you don’t want to have to get up. Keep some clean and healthy snacks and drinks at your desk.

NO distractions – Make sure you can set aside some time you know you won’t be distracted. Let your family know you need no distractions. Turn off phone, email, cell, etc.

Time – You need to dedicate time to creating content. Don’t rush, set some time aside purely for content creation.

Music/Quiet – If you need complete silence to work, then find it! Some find that instrumental music helps spur them on creatively.

Inspiration/Ideas – Of course you will need inspiration and ideas on the type of content to create. Check the next sections for more information on that.

  1. Hot to Get Inspired

Inspiration is the key to content creation. Inspiration is the spark of an idea – the more sparks you have, the more content you can create. To generate these “sparks” try the following:

Free Writing – If you ever feel like you need to generate some ideas, then sit down and just start writing. Don’t have any rules, don’t correct spelling, just go ahead and write. Sometimes as you let yourself fall into the act of writing, ideas will emerge.

Walking – If you just can think of ideas, go for a walk. A walk will let you blow off restlessness while you are alone with your thoughts.

Keep A Journal ­ – You can write down dreams in it, things that happened, interesting thoughts, or whatever else you want. Many great ideas come to writes who are perusing their own journal.

Reading – Reading is a great way to get inspiration. Read topics related to your website, but don’t focus solely on those, you never know when inspiration will hit.

Writing Buddy – Having a writing buddy is a great idea. Whether it is online or offline, having someone to bounce ideas off and discuss content creation with is priceless.

  1. Kinds Of Content

There are many types of content you can create for your website. Having a basic knowledge of the types of content you create, will make it easier for you to create it on a consistent basis:

Q & A – This makes for an easy way to add content to your site. Simply answer questions from readers.

Borrow – Look for similar websites and borrow ideas for content from them. Do NOT plagiarize, simply borrow ideas and create your own content.

Interview – Self-explanatory.

Reviews – Review a product related to your niche.

Quotes – Compile some of your favorite quotes, or use one quote and create content based around it.

Videos – You don’t have to only write content – consider creating videos.

Audio – Same as above, save the time of writing by recording audio.

How-Tos – Teach people how to do something that is second nature to you.

Best Of List – Simple! Just create top ten/five or whatever lists of your favorite things.

Take a Stance – Don’t be afraid to be controversial. Take a stance and defend your opinion!

  1. Content Creation Best Practices

Create a schedule – Sit down and actually carved out some time you dedicate solely to content creation. Don’t choose a time you will rush. Adding content creation to your schedule is a great first start to consistently creating content.

Be flexible – Don’t miss out on inspiration, if something strikes you as a good content idea, you don’t have to wait until the scheduled time. Your schedule is a great idea but remember you might have to strike while inspiration is fresh!

Add accountability ­– The easiest way to do this is have a content creation buddy or partner. Letting yourself down isn’t nearly as traumatic as letting down someone else, so if you work with a partner you are likely to make sure you meet deadlines. You can also add accountability by announcing release dates of your upcoming content. You can tell family, friends or use social media. Once you have committed to a date publically, you will strive to reach it.

Keep success log – Anyone with any type of goal should keep a success log, and creating content should be your goal if you work online. A success log will allow you to see a timeline of you accomplishments at a glance. This is helpful to diagnose problems (i.e. What days am I most effective on?) it is also helpful as a morale boost. When you feel like you aren’t accomplishing anything you can look back and see exactly what you really have accomplished.

Any other ideas or tips for content creation? Share it with us! We love to hear it from you guys!

Again, Like, Follow, Share.




Social Media Strategy 101

According to research conducted by Constant Contact, over 50% of small businesses need help with social media. While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals. With planning, your small business can use social media effectively. Here are 20 ways to build a social media strategy for your business.

Know your Audience

Your customers are people. They have desires, and they have necessities. Find out what those are, and you have a foot in the door of their attention.

Giving away information

Any time someone wants o learn about your industry, chances are they’ll look for quick tips. Provide those tips and you’ve hooded a long-term reader.

Spice up your content

Spice up your content creation with a bit of voice. Content that looks written by a robot drives off customers, while a distinct voice will draw them in.

Choose perfect pictures

The brain loves the unexpected so make it work. Give it a puzzle. The strategy here is to create some cognitive dissonance that only you (and your words) can resolve.

Be conversational

Reach down to your customers with a plain and level voice. Social media is social. Your customers are there to talk, not to listen to lectures.

Promote events

Use posts on your multiple social sites to advertise your events. If you’re holding a job fair or a product demonstration, you can draw in a larger audience with a few social posts.

Keep your brand identity consistent

You’re going to have social media accounts on a number of different sites. You need your brand to be consistent between them. Your customers need to know if they come from a Facebook account to a Twitter accoutn, they’re still talking to the same company.

Ask questions

End your blog posts or your social updates with questions to encourage readers to comment and share those posts. This gives you a deeper insight into your customers as well as engaging them to the topic at hand.

Outsourced content

Your social media account need to be updated constantly. That means you need significant amounts of manpower invested in social management. Often, this manpower is taken away from content generation, or vice versa. In these cases, don’t be afraid to outsource some of your content.

Network on every platform

Even if it doesn’t seem useful at first, set up profiles on every social media site. Make sure, at minimum, you have a presence on Facebook, Twitter, Google+ and LikedIn. If your users have a presence, you can set up Instragram, Pintereset or other specialized sites.

Implement responsive mobile design

Your users are using mobile devices to browse. It might be a smart phone or a tablet. Your site needs to be accessible on all of these devices. Responsive web design is the easiest way to achieve this, but mobile friendly site design works as well.

Be proactive, not reactive

Social media, like SEO, is constantly changing and evolving. It’s a minor as trending hashtags and as major as new Facebook layouts or new sites opening up. It’s far, far easier for you to look ahead and take advantage of these changes when they happen than it is for you to scramble to react when they catch you unprepared.

Post frequently

Post during work hours, when people are distracted and browsing their favorite social sites. Post 5-7 times a day on Twitter, but only 1-4 times on the slower sites like Facebook and Google+. When you post new content on your blog, share it on these social sites. Don’t be afraid to post more frequently if an issue comes up, but avoid spamming your users with low-content posts.

Utilize infographics

Infographics are tricky to make, but they are a very attractive means of presenting information. Generally, all it takes is a few choice colors, a visual way to represent statistics and some clip art. They’re very attractive, & they require the user to open the image to view the content, leading to a higher initial involvement with the post.

Use Google social reports

Google Analytics now offers social reports. There reports give you plenty of information on what posts are being shared on what sites and in whay manners. Use this data to tailor your posts to these method of sharing for maximum visibility.

Analyze trending social data

Looking to the current trends will give you something to talk about. It really is that simple. Analyze the mood of your users, the subjects they’re talking about and how best to work it into your posts. Take advantage of the data they’re giving you simply by taking part in social media.

Engage with customers

Conversations are a great way to make your company more real. Speak to them like people, act like a person and they’ll trust you more. Simple setting up a queue of autoposted articles and event notices gives you all the conversational skills as a billboard – and makes your profile about as effective.

Always work towards success

Pick a goal and work towards it. If a strategy doesn’t work, kill it and start again. If you’re always moving towards success, you’re more likely to reach it. Having a goal in sight gives you a target for step by step planning.

Don’t wait to act

It’s easy to be overwhelmed by social media and hesitate. It’s easy to put off registering for these sites until you have content to post. It’s easy to lose out on traffic because you’re too busy making sure every last details is perfect. Opportunities pass you buy if you wait before you act.

Engage your team

Your social media team isn’t an autonomous unit. They need feedback to function. Make sure you’re engaging with your team and keeping them appraised of your goals and policies. Happy and knowledgeable social media managers are much less likely to cause social scandals.

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