Does it matter?

When I started working with this web design and digital marketing company, at first I have no idea why I’m here. Technically my background is more on customer service and customer satisfaction particularly for a telecommunications company.

I started working in handling web design and SEO project. Little by little I grasped the world of digital marketing and creative design. I started to learned things, the complex details of inbound marketing and how the business works. But one thing I noticed was these companies rarely discussed about customer service and customer satisfaction. So one time, I had this meeting with a client and she asked me what do I think about her business and how we can help her grow her sales. I look at her website, social media accounts and blogs. Then I checked how fast she response to queries whether via her social media accounts or email. Then I suddenly blurted out, improve your customer service. If you improve your customer service together with your efforts with your digital marketing, you’ll get customer satisfaction and your customers will start providing you testimonials, good ratings and will spread the words to their friends, family, colleagues. Then your sales will start growing.

At first she was confused. Providing customer service through digital world is not simple. I mean, it is not. Seriously. But what I’ve learned is social listening is a key factor. Listen to your customers, they will tell you what is missing. They will tell you if your website sucks, if your content is totally irrelevant. By then you can open a great communication with them and start your new strategy whether new plan for inbound marketing, SEO or even website revamp. Never underestimate the power of social listening and customer service especially in the digital world.

Team IDS can help you with your customer service. We can handle your social media accounts and answer questions from your customers in real time. We can also help you handle complaints and bad reviews.  Email us at to find out more!



Social Listening

Social Listening

Companies have always been interested in learning more about their customers. In today’s digital age, they have a plethora of tools available to learn what conversations their customers are having (and where) about their company, their brand, and their competitors.

What is social listening, exactly?

Social listening is the process of monitoring what is being said about a company, a product or a brand, across all social channels.

Sentiment                                          Actionable insight

Real time data                                   Conversations

Volume                                              Share of voice

The data is then collected, filtered and analyzed to provide real-time business intelligence.

Now I’m listening

Here’s what the social landscape looks like:

More than 15 million brands, businesses and organizations have Facebook pages. Facebook users share 2.5 billion pieces of content per day.

Source: VentureBeat, Mobilemarketingwatch, Nielsen

2.6 million companies have pages on LinkedIn. LinkedIn is nearly three times as effective for lead generation as Twitter and Facebook.

Source: VentureBeat, Mobilemarketingwatch,

53% of people recommend products in their tweets. Brands take an average of six hours to respond to direct questions on Twitter.

Source: socialnomics and

90% of customers trust peer recommendations on social sites.

Source: Nielsen Global Online Consumer Survey

79% of Twitter users would recommend a brand after becoming a fan or follower.

Source: Why social media matters to your business, Chadwick Martin Bailey

71% of consumers would make a purchase after social media referrals.

Source: Hubspot

How do I do it?

Effective social listening can happen in four steps:

  1. Monitor. Focus on what they do, not just what they tell you. Listen to what your customers and prospects are saying – and monitor what they are actually doing, using the right techniques and tools.
  2. Separate the signal from the noise. Navigate the chatter and get to the 3% of what your customers really care about.
  3. They love me today, but will they love me tomorrow? Consumer conversation can be robust, so it’s critical to listen to specifics and explore trends in volume and sentiment.
  4. From data to insight to business strategy. Compare and contrast relevant insights and findings to inform strategic decisions. Use a real-time sense-act-learn platform.

Knowledge is power

Several critical functions can benefit from business insights gained via social listening:

Business areas                                                                                   Insights

HR                                                                                                           Real time customer insights

Customer Service                                                                                   Industry trends

Product development                                                                              Competitive intelligence

Marketing & PR                                                                                        Sales leads

Sales                                                                                                       Marketing opportunities

Risk & Compliance

Socially acceptable behavior

Use insights gleaned via social listening to transform your business processes:

Redesign your marketing and sales

  • Create social personas to understand customer needs
  • Monitor key promoters and detractors

Enhance the customer experience

  • Anticipate reaction
  • Respond strategically
  • Build trust with transparency and honesty

Reinvent products and services

  • Surface unmet and unarticulated needs
  • Explore alternative ideas
  • Co-create features and options
  • Concept test

Be proactive in monitoring risk and compliance

  • Listen for early warning signs in complaints
  • Look for patterns in customer “chatter”
  • Monitor trends in key risk indicators

Your Cheat Sheet for Writing Headlines

Your Cheat Sheet for Writing Headlines

H Helpful

Deliver value by being helpful. Make it obvious the reward for reading further is you will gather helpful information

E Emotion

Evoke emotion by appealing to the two most prevalent drivers of behavior: achieving pleasure and avoiding pain.

A Ask

The question headline is enormously effective. Find and ask questions your target market wants answered.

D Do’s and Don’ts

Education is central to effective content marketing. Offer “do” and “don’t” lessons your audience will find valuable.

L Lists

We’re wired to love lists. They’re great for article teasers, blog post titles, and any type of headline.

I Inspire

Write headlines that speak to your readers’ desires. Inspire them and you’ll have the ultimate hook.

N Nightmare

Speak to a problem that keeps readers up at night to write a killer headline. Blogger Jon Morrow calls it the “2a.m. test.”

E Empathy

Earn the trust you need with headlines that demonstrate you understand and care about your readers.

S Success

The proven approach to headline nirvana is to make a promise you’ll deliver a little success package.

Source: Feldman Creative

Deliver content anytime, anywhere! Contact us now and find out how we can help you grow your business and reach your customers!

It’s Time: Embrace Responsive Web Design

It’s Time: Embrace Responsive Web Design

D-Day for Mobile was on April 21st.

That was the day when Google wakened businesses up for the mobile revolution. The message was coming out loud and clear from the absolute leader in search business. It has been followed swiftly by Bing, the Microsoft search engine.

Google and Bing are expanding our use of mobile-friendliness as a ranking signal. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” In lay terms this means that if a business wants it’s website to come up early to people searching on a phone, your website needs to be easy to read on a phone or a tablet.

The quickest and easiest way to benefit from this revolution is to get your current website RESPONSIVE.

Responsive web design, resolves many of the problems associated with today’s multi-device Internet viewing experience while streamlining the content creation process. RWD uses customized CSS implementations based on the dimensions of your web browser window’s dimensions instead of predetermined static sizes. This means developers can do things like stack content underneath other content and adjust column widths to fit for smaller screens. Web designers and web programmers should embrace RWD because it eliminates the need to develop different websites for desktop, tablet, and mobile devices. The singular site means that end-users like content creators and CMS editors only need to worry about building pages once instead of two or three times to support all devices. RWD makes it so you experience the same web content on a site regardless of device.

While RWD is a great solution for the future of web design, there are a few caveats with the technique associated with using third-party content that’s not built for dynamic sizing on a responsive site. Designing the site itself is fairly straight forward as you can address errors with RWD display as they arise. However, when you’re working with content like advertisements and third-party widgets you may often find yourself trying to fit round pegs into square holes. The pegs can still fit in many cases with some creative zooming as well as post-loading CSS and JavaScript code adjustments. Third parties often bring content to your site through iframes, which can’t be style adjusted because of security issues. In problematic cases like static-sized iframe content, you may have to drop content or build pages that aren’t RWD compliant.

Have we convinced you it’s time to go for Responsive? Contact us today and let’s create something together!

Source: Artisan and Design Resources by Kirsten Agnello-Dean

10 Crucial Strategies for turning your online presence into something your business can actually use

10 Crucial Strategies for turning your online presence into something your business can actually use.
  1. Do you know who your customers really are? If not, it’s time to find out. Identify your customer personas (with back stories) and address your content to them as individuals.
  2. Do you place more emphasis on the visual design of your website than the structure and content? “Pretty” only gets you so far. Without substance, people will not visit or stay and search engines will not index.
  3. Does your content truly help your customers? Is it actionable, informational or education? Is it written from a plan? If not, your content can cause people to disconnect. Use an editorial calendar, sales funnel and targeted offers.
  4. Is your company and your staff empowered to “do” online? Does your online partner “handle” it for you, or do they work as true partner in your success? With the Google Humminbird algorithm update, your entire teams are now critical players.
  5. Does your website have a blog? If not, you are missing out on “the” most important and effective tool available. Just don’t get promotional or you’ll push visitors away. Instead, use great content to attract visitors, share knowledge and build trust.
  6. Are you making the most of the new art of SEO & findability? Search success really comes down to how well you can be found by the right kinds of prospects. It is a combo of content, social engagement and avoiding SEO tricks that’ll get you into trouble.
  7. Do you look at social media as networking yet? You should. The basic human desire to do business with other people that we know, like, and trust means embracing social tools to connect with prospects. They are the audience for your content.
  8. Do you craft offers that are relevant to your target audience? Searchers are looking for answers. Provide them at all levels of your sales funnel and build a case in favor of your solutions. Each offer is a touch point in your sales process.
  9. Think you can set it and forget it? Think again. Getting started is only the beginning. Building an online presence takes time and effort. If you haven’t set a budget for ongoing marketing efforts, analytics, content creation and engagement, you’ll get left behind.
  10. Do you keep an eye on your analytics? It’s one thing to have an idea about how many visitors your site has, but what about conversions, popular pages, competitor activity or even Google algorithm changes? Watch your analytics like you watch your accounting. Nothing beats good intelligence.

The bottom line: A Successful Business Website Isn’t Built From Any Single Thing.

Any other ideas on how to improve small businesses using content marketing? Share it we love to hear it from you!

Don’t forget to Like, Follow and Share with us!

Source: Kayak Online Marketing

E-Commerce SEO Tips

Ecommerce SEO Tips

Do you have an E-commerce site and only your family knows about it? This is a sign you need to drive traffic to your website! Yes, but how? SEO is one of a method, which helps to drive traffic to a website.

  1. Effective Title Tag

The title tags on a [age are a crucial part of your SEO. When crafting a title tag, create a tag that is a typical search term for your product.

  1. Product Images Optimization

Internet users are increasingly using to find products online. Therefore, ecommerce websites need to add related keywords into the ALT tags of every image on their website.

  1. Quality Over Quantity

Paying for traffic that doesn’t lead to conversions is a waste of money. It’s great to rank – organically or paid – for the keyword “camera.” But long-tail terms, such as “Canon EOS,” are more likely to reach customers closer to making a purchase.

  1. Content Optimization

Search engines hate commercial sites unless they own them. Google will rank your business based o the content you are sharing. Content is good for building reputation, long-term relationships with customers are increasing your eCommerce exposure.

  1. Avoid Duplicate Content

Duplicate content is the enemy for search engines. However, since many ecommerce stores have a large amount of duplicate content as a result of product descriptions and lists, ecommerce sites tend to get penalized by search engines.

  1. H1 and H2 Tags

It is one of the most important part of SEO to including your keywords in heading and subheading tags is a must on each page. Every search engine considers heading tags to provide ranking.

  1. Use

The formalized outlines found on will provide search engines with access to your data. Osmeloski stresses that the protocols, found on, “help Google crawl and also help return properly organized results for users.”

  1. Optimize the Anchor Text

Adding keywords to the internal links on your website will help to enhance your stores visibility in search engines. For example, instead of writing “click here to visit Shopify, the best ecommerce platform,” write “visit Shopify, the best ecommerce platform.”

  1. Page Load Time

To keep users interested in your site, you need to reduce the load time as much as possible. If your website takes too long to load, you will find your users leaving before they even see your homepage.

  1. CMS Systems

“CMS” stands for “content management system”, and if you have ecommerce websites, you absolutely should be using one. CMS systems make it easy to update products and add content to your site.

  1. Social Media

A business will not be successful just because of Social Media. You should encourage interaction as much as possible through reviews, forums and photo sharing. Google picks up on this as a positive influence and will rank your ecommerce site higher in search because of it.

  1. Category Pages

Treat your category pages like separate homepages and build links to all your category pages. This will enhance your indexing and search rankings. This is great for brands or services people are Googling to find.

  1. Blogging

Do you have a blog? If you don’t have a blog it is going to be hard to compete and rank you site. Not only is a blog a great place to talk about frequently asked question on products or services, a blog is a place to share your expertise.

  1. Video Marketing

Videos are great to showcases your products and services. You can do product reviews; demonstrations, your company’s history or goals, or show “how-to” use your product or service correctly. If you have a service you can talk about frequently asked questions.

  1. Google Places

If you have a brick-and-mortar store, take advantage of Google Places. Google reports that one in five searches is related to location. If you have multiple storefronts, make sure they’re individually listed and include detailed information: business hours, photos, live updates.

  1. Track Through Google Analytics

You can’t improve your site if you don’t know how people are responding to it. Therefore, start using Google Analytics today.

Do you have other tips you would like to share? Let us know your insights!

Also, do not forget to stay connected with us! Like, Follow, Share

Source: Perception System

The Keys to Content Creation

The Keys to Content Creation
  1. What is Content?

Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.

It is the very lifeblood of the internet. The internet basically exists in order to share different types of content.

  1. Why It Is Important?

Content is important because all of your online efforts will revolve around it.

High quality content leads to:

  1. Google Love
  2. Backlinks (people share it on their sites)
  3. Viral opportunity – content that goes viral can bring in massive traffic.
  4. Your visitors love it – people will come back to your site.
  5. Attraction – content attracts visitors, search engines and traffic in general.
  1. What You Need To Create Great Content

Anyone can create content you just need a couple of basic things to help you along the way:

The right atmosphere – This is up to you, you need to figure out what atmosphere helps you feel creative.

Drinks & Snacks – When you sit down to create content, you don’t want to have to get up. Keep some clean and healthy snacks and drinks at your desk.

NO distractions – Make sure you can set aside some time you know you won’t be distracted. Let your family know you need no distractions. Turn off phone, email, cell, etc.

Time – You need to dedicate time to creating content. Don’t rush, set some time aside purely for content creation.

Music/Quiet – If you need complete silence to work, then find it! Some find that instrumental music helps spur them on creatively.

Inspiration/Ideas – Of course you will need inspiration and ideas on the type of content to create. Check the next sections for more information on that.

  1. Hot to Get Inspired

Inspiration is the key to content creation. Inspiration is the spark of an idea – the more sparks you have, the more content you can create. To generate these “sparks” try the following:

Free Writing – If you ever feel like you need to generate some ideas, then sit down and just start writing. Don’t have any rules, don’t correct spelling, just go ahead and write. Sometimes as you let yourself fall into the act of writing, ideas will emerge.

Walking – If you just can think of ideas, go for a walk. A walk will let you blow off restlessness while you are alone with your thoughts.

Keep A Journal ­ – You can write down dreams in it, things that happened, interesting thoughts, or whatever else you want. Many great ideas come to writes who are perusing their own journal.

Reading – Reading is a great way to get inspiration. Read topics related to your website, but don’t focus solely on those, you never know when inspiration will hit.

Writing Buddy – Having a writing buddy is a great idea. Whether it is online or offline, having someone to bounce ideas off and discuss content creation with is priceless.

  1. Kinds Of Content

There are many types of content you can create for your website. Having a basic knowledge of the types of content you create, will make it easier for you to create it on a consistent basis:

Q & A – This makes for an easy way to add content to your site. Simply answer questions from readers.

Borrow – Look for similar websites and borrow ideas for content from them. Do NOT plagiarize, simply borrow ideas and create your own content.

Interview – Self-explanatory.

Reviews – Review a product related to your niche.

Quotes – Compile some of your favorite quotes, or use one quote and create content based around it.

Videos – You don’t have to only write content – consider creating videos.

Audio – Same as above, save the time of writing by recording audio.

How-Tos – Teach people how to do something that is second nature to you.

Best Of List – Simple! Just create top ten/five or whatever lists of your favorite things.

Take a Stance – Don’t be afraid to be controversial. Take a stance and defend your opinion!

  1. Content Creation Best Practices

Create a schedule – Sit down and actually carved out some time you dedicate solely to content creation. Don’t choose a time you will rush. Adding content creation to your schedule is a great first start to consistently creating content.

Be flexible – Don’t miss out on inspiration, if something strikes you as a good content idea, you don’t have to wait until the scheduled time. Your schedule is a great idea but remember you might have to strike while inspiration is fresh!

Add accountability ­– The easiest way to do this is have a content creation buddy or partner. Letting yourself down isn’t nearly as traumatic as letting down someone else, so if you work with a partner you are likely to make sure you meet deadlines. You can also add accountability by announcing release dates of your upcoming content. You can tell family, friends or use social media. Once you have committed to a date publically, you will strive to reach it.

Keep success log – Anyone with any type of goal should keep a success log, and creating content should be your goal if you work online. A success log will allow you to see a timeline of you accomplishments at a glance. This is helpful to diagnose problems (i.e. What days am I most effective on?) it is also helpful as a morale boost. When you feel like you aren’t accomplishing anything you can look back and see exactly what you really have accomplished.

Any other ideas or tips for content creation? Share it with us! We love to hear it from you guys!

Again, Like, Follow, Share.