- What is Content?
Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.
It is the very lifeblood of the internet. The internet basically exists in order to share different types of content.
- Why It Is Important?
Content is important because all of your online efforts will revolve around it.
High quality content leads to:
- Google Love
- Backlinks (people share it on their sites)
- Viral opportunity – content that goes viral can bring in massive traffic.
- Your visitors love it – people will come back to your site.
- Attraction – content attracts visitors, search engines and traffic in general.
- What You Need To Create Great Content
Anyone can create content you just need a couple of basic things to help you along the way:
The right atmosphere – This is up to you, you need to figure out what atmosphere helps you feel creative.
Drinks & Snacks – When you sit down to create content, you don’t want to have to get up. Keep some clean and healthy snacks and drinks at your desk.
NO distractions – Make sure you can set aside some time you know you won’t be distracted. Let your family know you need no distractions. Turn off phone, email, cell, etc.
Time – You need to dedicate time to creating content. Don’t rush, set some time aside purely for content creation.
Music/Quiet – If you need complete silence to work, then find it! Some find that instrumental music helps spur them on creatively.
Inspiration/Ideas – Of course you will need inspiration and ideas on the type of content to create. Check the next sections for more information on that.
- Hot to Get Inspired
Inspiration is the key to content creation. Inspiration is the spark of an idea – the more sparks you have, the more content you can create. To generate these “sparks” try the following:
Free Writing – If you ever feel like you need to generate some ideas, then sit down and just start writing. Don’t have any rules, don’t correct spelling, just go ahead and write. Sometimes as you let yourself fall into the act of writing, ideas will emerge.
Walking – If you just can think of ideas, go for a walk. A walk will let you blow off restlessness while you are alone with your thoughts.
Keep A Journal – You can write down dreams in it, things that happened, interesting thoughts, or whatever else you want. Many great ideas come to writes who are perusing their own journal.
Reading – Reading is a great way to get inspiration. Read topics related to your website, but don’t focus solely on those, you never know when inspiration will hit.
Writing Buddy – Having a writing buddy is a great idea. Whether it is online or offline, having someone to bounce ideas off and discuss content creation with is priceless.
- Kinds Of Content
There are many types of content you can create for your website. Having a basic knowledge of the types of content you create, will make it easier for you to create it on a consistent basis:
Q & A – This makes for an easy way to add content to your site. Simply answer questions from readers.
Borrow – Look for similar websites and borrow ideas for content from them. Do NOT plagiarize, simply borrow ideas and create your own content.
Interview – Self-explanatory.
Reviews – Review a product related to your niche.
Quotes – Compile some of your favorite quotes, or use one quote and create content based around it.
Videos – You don’t have to only write content – consider creating videos.
Audio – Same as above, save the time of writing by recording audio.
How-Tos – Teach people how to do something that is second nature to you.
Best Of List – Simple! Just create top ten/five or whatever lists of your favorite things.
Take a Stance – Don’t be afraid to be controversial. Take a stance and defend your opinion!
- Content Creation Best Practices
Create a schedule – Sit down and actually carved out some time you dedicate solely to content creation. Don’t choose a time you will rush. Adding content creation to your schedule is a great first start to consistently creating content.
Be flexible – Don’t miss out on inspiration, if something strikes you as a good content idea, you don’t have to wait until the scheduled time. Your schedule is a great idea but remember you might have to strike while inspiration is fresh!
Add accountability – The easiest way to do this is have a content creation buddy or partner. Letting yourself down isn’t nearly as traumatic as letting down someone else, so if you work with a partner you are likely to make sure you meet deadlines. You can also add accountability by announcing release dates of your upcoming content. You can tell family, friends or use social media. Once you have committed to a date publically, you will strive to reach it.
Keep success log – Anyone with any type of goal should keep a success log, and creating content should be your goal if you work online. A success log will allow you to see a timeline of you accomplishments at a glance. This is helpful to diagnose problems (i.e. What days am I most effective on?) it is also helpful as a morale boost. When you feel like you aren’t accomplishing anything you can look back and see exactly what you really have accomplished.
Any other ideas or tips for content creation? Share it with us! We love to hear it from you guys!
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