As I work on this blog, I sat down on my couch and thinking about one particular project.
The industry they are in are big and if you take a look at it, it would be hard to strategize the marketing plan. I remember I opened his website, checked each pages, each content and images. Then search his direct and indirect competitors. Search for the keywords commonly used for that industry. Analyze the numbers from analytics. Checked their social media pages and feedbacks from their clients.
It took me a week before I was able to gather all things I needed. Then I finally set a meeting with my client and discuss all the things I prepared. From there, I included him on planning the marketing strategy for his business. That includes blogging, social media posts, visual design. And then we created a calendar for him to understand how digital marketing works and how we can monitor the progress of each plan and then study if that plan is working or not.
What I am trying to say here is, it is important for any agency or even freelance to include the client every step of the way. In that way, they also understand the whole process and have an appreciation of our awesome digital world. I mean seriously, some thought that it is easy to plan an inbound marketing or even more planning an amazing website that really converts. What they don’t know is how we sat in one corner on our office and dig to research and brainstorming with the whole team for one particular project. Involving the client on each step and letting them know how we got the details and how we plan to used it is something I firmly believe will help both your agency and your client to achieve the goals.
In Infinite Digital Solutions, we believe that planning together with the client is fun and getting to know the client is something we really like as we want to help them achieve their website and business goals.
We share your ideas, your story to your target market in a technologically savvy way.