You’ve got this big idea and started planning to sell it out online. You are now considering starting your very own small online business.
So where do you start? How do you get your brand and product out there?
Help is at hand courtesy of this infographic from Grow With Trellis, which highlights 5 ways to promote your small business online.
This post originally appeared on Irfan Ahmad’s blog.
Today, this is the mentality that many small business owners hold and live by and while it’s hard to argue with it, it is also a mentality that may be holding them back from reaching their full potential.
As an inbound marketing agency, we live and die by technology in our office (just come visit us when the wifi goes down and you’ll see what I mean.) and while initially getting set up with cloud technology, a CRM, data security, or even marketing automation software, may cost a pretty penny, the long-term benefits are unmatched.
In this informative infographic, Canon and SCORE outline dozens of the benefits that technology can bring to small businesses, yet so many are missing out on.
Some of the facts shared include:
Check out the full infographic below and if you need help with your mobile website, inbound marketing, talk to us!
Source: Ramona Sukhraj
Landing pages, as the name would suggest, are the pages your visitors land on when they reach your site. That could be via Google, Twitter or any other kind of marketing you have in place.
Your landing pages are the first contact many visitors will have with you, and it’s your best chance to convince them that you are the company for them, so optimising your landing pages should be a key part of your website marketing strategy.
For some tips, and things to avoid, take a look at this infographic from Magnon International.
Simple and affordable websites that help your business grow! Find out more http://goo.gl/BO8yNh
How successful is your content marketing strategy? Is your content converting your readers and followers into paying customers?
If your current strategy is failing and you need some guidelines to bring it back on track take a look at this infographic from Kayak Online Marketing.
Simple and affordable websites that help your business grow! Find out more http://goo.gl/BO8yNh
As I work on this blog, I sat down on my couch and thinking about one particular project.
The industry they are in are big and if you take a look at it, it would be hard to strategize the marketing plan. I remember I opened his website, checked each pages, each content and images. Then search his direct and indirect competitors. Search for the keywords commonly used for that industry. Analyze the numbers from analytics. Checked their social media pages and feedbacks from their clients.
It took me a week before I was able to gather all things I needed. Then I finally set a meeting with my client and discuss all the things I prepared. From there, I included him on planning the marketing strategy for his business. That includes blogging, social media posts, visual design. And then we created a calendar for him to understand how digital marketing works and how we can monitor the progress of each plan and then study if that plan is working or not.
What I am trying to say here is, it is important for any agency or even freelance to include the client every step of the way. In that way, they also understand the whole process and have an appreciation of our awesome digital world. I mean seriously, some thought that it is easy to plan an inbound marketing or even more planning an amazing website that really converts. What they don’t know is how we sat in one corner on our office and dig to research and brainstorming with the whole team for one particular project. Involving the client on each step and letting them know how we got the details and how we plan to used it is something I firmly believe will help both your agency and your client to achieve the goals.
In Infinite Digital Solutions, we believe that planning together with the client is fun and getting to know the client is something we really like as we want to help them achieve their website and business goals.
We share your ideas, your story to your target market in a technologically savvy way.
When you first start out online the idea of having your first website can seem very confusing and knowing what steps you need to take in order to get your website from your thoughts to the internet may feel like it requires a lot of work.
Want to start building your website? Contact us NOW and get a free consultation!
Responsive design is a front-end development technique that delivers website content to different devices in a manner that is optimized for the screen width of the device. Key to this approach is that a website’s visual appearance/layout can be tailored to each device, without the need for separate “mobile” versions.
A responsively designed page will rearrange content constantly as the screen changes size. While specific screen sizes can be defined where a page changes layout, taking a ‘responsive’ design approach means that a site will be optimized for all potential screen dimensions.
This offers a degree of future proofing. This is worth considering as new mobile devices are constantly being released and we don’t know what size the next shiny new device will be! Infinite Digital Solutions can even retrofit responsive design to most existing websites.
Curious or interested to be responsive!
H Helpful
Deliver value by being helpful. Make it obvious the reward for reading further is you will gather helpful information
E Emotion
Evoke emotion by appealing to the two most prevalent drivers of behavior: achieving pleasure and avoiding pain.
A Ask
The question headline is enormously effective. Find and ask questions your target market wants answered.
D Do’s and Don’ts
Education is central to effective content marketing. Offer “do” and “don’t” lessons your audience will find valuable.
L Lists
We’re wired to love lists. They’re great for article teasers, blog post titles, and any type of headline.
I Inspire
Write headlines that speak to your readers’ desires. Inspire them and you’ll have the ultimate hook.
N Nightmare
Speak to a problem that keeps readers up at night to write a killer headline. Blogger Jon Morrow calls it the “2a.m. test.”
E Empathy
Earn the trust you need with headlines that demonstrate you understand and care about your readers.
S Success
The proven approach to headline nirvana is to make a promise you’ll deliver a little success package.
Source: Feldman Creative
Deliver content anytime, anywhere! Contact us now and find out how we can help you grow your business and reach your customers!
D-Day for Mobile was on April 21st.
That was the day when Google wakened businesses up for the mobile revolution. The message was coming out loud and clear from the absolute leader in search business. It has been followed swiftly by Bing, the Microsoft search engine.
Google and Bing are expanding our use of mobile-friendliness as a ranking signal. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” In lay terms this means that if a business wants it’s website to come up early to people searching on a phone, your website needs to be easy to read on a phone or a tablet.
The quickest and easiest way to benefit from this revolution is to get your current website RESPONSIVE.
Responsive web design, resolves many of the problems associated with today’s multi-device Internet viewing experience while streamlining the content creation process. RWD uses customized CSS implementations based on the dimensions of your web browser window’s dimensions instead of predetermined static sizes. This means developers can do things like stack content underneath other content and adjust column widths to fit for smaller screens. Web designers and web programmers should embrace RWD because it eliminates the need to develop different websites for desktop, tablet, and mobile devices. The singular site means that end-users like content creators and CMS editors only need to worry about building pages once instead of two or three times to support all devices. RWD makes it so you experience the same web content on a site regardless of device.
While RWD is a great solution for the future of web design, there are a few caveats with the technique associated with using third-party content that’s not built for dynamic sizing on a responsive site. Designing the site itself is fairly straight forward as you can address errors with RWD display as they arise. However, when you’re working with content like advertisements and third-party widgets you may often find yourself trying to fit round pegs into square holes. The pegs can still fit in many cases with some creative zooming as well as post-loading CSS and JavaScript code adjustments. Third parties often bring content to your site through iframes, which can’t be style adjusted because of security issues. In problematic cases like static-sized iframe content, you may have to drop content or build pages that aren’t RWD compliant.
Have we convinced you it’s time to go for Responsive? Contact us today and let’s create something together!
Source: Artisan and Design Resources by Kirsten Agnello-Dean
Infinite Digital Solutions 