10 CREATIVE WAYS TO IMPROVE YOUR SOCIAL MEDIA MARKETING EFFORTS

93% of businesses now use social media in some form to market their business. With so much competition it’s more important than ever to be creative in order to stand out from the crowd.

The infographic below from Social Metrics Pro gives you 10 creative ways to improve your social media marketing and get ahead of your competitors.

10-creative-ways-to-improve-your-social-media-marketing-efforts

posted in Infographics, Social Media

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Attract – Engage – Convert – Monitor

Attract – Engage – Convert – Monitor

An organized strategy with clear objectives can go a long way toward social media success. With that in mind, a simplified organizational chart around four, key categories: Attract – Engage – Convert – Monitor. Think of it as a strategic brief that can help you gain a better perspective on social media marketing and help you build a more socially optimized business in the coming year.

Attract

This is the widest stage of the social sales funnel and your content should appeal to the broadest audience possible. The goal is to engage people with images, text, and multimedia that they find valuable, interesting, and that’s connected to you brand strategy.

  • Consider connecting your blog posts directly to social media by using auto-post services or software
  • Post to Facebook a few times per week and twitter at least once 10 times per day in order to reach the largest audience possible
  • Social media sites and blogs reach 8 out of 10 U.S. internet users (Media Bistrol)

Engage

At this point, people are looking for solutions, and it’s your opportunity to build trust with content that answers questions and solves problems. Your products and services can start to take center stage by referring people to dedicated pages on your website or in digital news releases.

  • Show how the product or service you provide delivers the benefits they are searching for
  • Respond to your followers’ posts in a timely manner in order to boost engagement
  • 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week in social media (Media Bistrol)

Convert

At this point, the goal is to convert your followers into customers. Posts can become more sales-oriented, landing pages can ask visitors to take a specific action and it’s time to embrace long-tail keywords and highly-targeted content that speaks to what the customer needs.

  • Create a mobile-optimized version of you landing page
  • Advertise promotions and discounts in order to drive conversions
  • 70% of B2C marketers have acquired customers through Facebook (Marketing Tech Blog)

Monitor

There are a variety of metrics available to help you map the path from attraction and engagement to customer conversion. However, our measurement strategy depends entirely on your social marketing goals. Your monitoring plan will most likely include a mix of hard and soft metrics.

  • Hard metrics tie marketing efforts to sales and demonstrable revenue measurement
  • Soft metrics are focused on the results of your social media initiatives that drive engagement, conversions, interactions and brand awareness
  • 85% of businesses say they monitor social media in order to increase engagement with potential or current customers (Brand Watch)

Do you have other strategy in handling your social media account for your business? Let us know we love to hear it from you!

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Jenie

Source: Shark