93% of businesses now use social media in some form to market their business. With so much competition it’s more important than ever to be creative in order to stand out from the crowd.
As I work on this blog, I sat down on my couch and thinking about one particular project.
The industry they are in are big and if you take a look at it, it would be hard to strategize the marketing plan. I remember I opened his website, checked each pages, each content and images. Then search his direct and indirect competitors. Search for the keywords commonly used for that industry. Analyze the numbers from analytics. Checked their social media pages and feedbacks from their clients.
It took me a week before I was able to gather all things I needed. Then I finally set a meeting with my client and discuss all the things I prepared. From there, I included him on planning the marketing strategy for his business. That includes blogging, social media posts, visual design. And then we created a calendar for him to understand how digital marketing works and how we can monitor the progress of each plan and then study if that plan is working or not.
What I am trying to say here is, it is important for any agency or even freelance to include the client every step of the way. In that way, they also understand the whole process and have an appreciation of our awesome digital world. I mean seriously, some thought that it is easy to plan an inbound marketing or even more planning an amazing website that really converts. What they don’t know is how we sat in one corner on our office and dig to research and brainstorming with the whole team for one particular project. Involving the client on each step and letting them know how we got the details and how we plan to used it is something I firmly believe will help both your agency and your client to achieve the goals.
In Infinite Digital Solutions, we believe that planning together with the client is fun and getting to know the client is something we really like as we want to help them achieve their website and business goals.
We share your ideas, your story to your target market in a technologically savvy way.
When I started working with this web design and digital marketing company, at first I have no idea why I’m here. Technically my background is more on customer service and customer satisfaction particularly for a telecommunications company.
I started working in handling web design and SEO project. Little by little I grasped the world of digital marketing and creative design. I started to learned things, the complex details of inbound marketing and how the business works. But one thing I noticed was these companies rarely discussed about customer service and customer satisfaction. So one time, I had this meeting with a client and she asked me what do I think about her business and how we can help her grow her sales. I look at her website, social media accounts and blogs. Then I checked how fast she response to queries whether via her social media accounts or email. Then I suddenly blurted out, improve your customer service. If you improve your customer service together with your efforts with your digital marketing, you’ll get customer satisfaction and your customers will start providing you testimonials, good ratings and will spread the words to their friends, family, colleagues. Then your sales will start growing.
At first she was confused. Providing customer service through digital world is not simple. I mean, it is not. Seriously. But what I’ve learned is social listening is a key factor. Listen to your customers, they will tell you what is missing. They will tell you if your website sucks, if your content is totally irrelevant. By then you can open a great communication with them and start your new strategy whether new plan for inbound marketing, SEO or even website revamp. Never underestimate the power of social listening and customer service especially in the digital world.
Team IDS can help you with your customer service. We can handle your social media accounts and answer questions from your customers in real time. We can also help you handle complaints and bad reviews. Email us at email@example.com to find out more!