Does it matter?

When I started working with this web design and digital marketing company, at first I have no idea why I’m here. Technically my background is more on customer service and customer satisfaction particularly for a telecommunications company.

I started working in handling web design and SEO project. Little by little I grasped the world of digital marketing and creative design. I started to learned things, the complex details of inbound marketing and how the business works. But one thing I noticed was these companies rarely discussed about customer service and customer satisfaction. So one time, I had this meeting with a client and she asked me what do I think about her business and how we can help her grow her sales. I look at her website, social media accounts and blogs. Then I checked how fast she response to queries whether via her social media accounts or email. Then I suddenly blurted out, improve your customer service. If you improve your customer service together with your efforts with your digital marketing, you’ll get customer satisfaction and your customers will start providing you testimonials, good ratings and will spread the words to their friends, family, colleagues. Then your sales will start growing.

At first she was confused. Providing customer service through digital world is not simple. I mean, it is not. Seriously. But what I’ve learned is social listening is a key factor. Listen to your customers, they will tell you what is missing. They will tell you if your website sucks, if your content is totally irrelevant. By then you can open a great communication with them and start your new strategy whether new plan for inbound marketing, SEO or even website revamp. Never underestimate the power of social listening and customer service especially in the digital world.

Team IDS can help you with your customer service. We can handle your social media accounts and answer questions from your customers in real time. We can also help you handle complaints and bad reviews.  Email us at to find out more!



E-Commerce SEO Tips

Ecommerce SEO Tips

Do you have an E-commerce site and only your family knows about it? This is a sign you need to drive traffic to your website! Yes, but how? SEO is one of a method, which helps to drive traffic to a website.

  1. Effective Title Tag

The title tags on a [age are a crucial part of your SEO. When crafting a title tag, create a tag that is a typical search term for your product.

  1. Product Images Optimization

Internet users are increasingly using to find products online. Therefore, ecommerce websites need to add related keywords into the ALT tags of every image on their website.

  1. Quality Over Quantity

Paying for traffic that doesn’t lead to conversions is a waste of money. It’s great to rank – organically or paid – for the keyword “camera.” But long-tail terms, such as “Canon EOS,” are more likely to reach customers closer to making a purchase.

  1. Content Optimization

Search engines hate commercial sites unless they own them. Google will rank your business based o the content you are sharing. Content is good for building reputation, long-term relationships with customers are increasing your eCommerce exposure.

  1. Avoid Duplicate Content

Duplicate content is the enemy for search engines. However, since many ecommerce stores have a large amount of duplicate content as a result of product descriptions and lists, ecommerce sites tend to get penalized by search engines.

  1. H1 and H2 Tags

It is one of the most important part of SEO to including your keywords in heading and subheading tags is a must on each page. Every search engine considers heading tags to provide ranking.

  1. Use

The formalized outlines found on will provide search engines with access to your data. Osmeloski stresses that the protocols, found on, “help Google crawl and also help return properly organized results for users.”

  1. Optimize the Anchor Text

Adding keywords to the internal links on your website will help to enhance your stores visibility in search engines. For example, instead of writing “click here to visit Shopify, the best ecommerce platform,” write “visit Shopify, the best ecommerce platform.”

  1. Page Load Time

To keep users interested in your site, you need to reduce the load time as much as possible. If your website takes too long to load, you will find your users leaving before they even see your homepage.

  1. CMS Systems

“CMS” stands for “content management system”, and if you have ecommerce websites, you absolutely should be using one. CMS systems make it easy to update products and add content to your site.

  1. Social Media

A business will not be successful just because of Social Media. You should encourage interaction as much as possible through reviews, forums and photo sharing. Google picks up on this as a positive influence and will rank your ecommerce site higher in search because of it.

  1. Category Pages

Treat your category pages like separate homepages and build links to all your category pages. This will enhance your indexing and search rankings. This is great for brands or services people are Googling to find.

  1. Blogging

Do you have a blog? If you don’t have a blog it is going to be hard to compete and rank you site. Not only is a blog a great place to talk about frequently asked question on products or services, a blog is a place to share your expertise.

  1. Video Marketing

Videos are great to showcases your products and services. You can do product reviews; demonstrations, your company’s history or goals, or show “how-to” use your product or service correctly. If you have a service you can talk about frequently asked questions.

  1. Google Places

If you have a brick-and-mortar store, take advantage of Google Places. Google reports that one in five searches is related to location. If you have multiple storefronts, make sure they’re individually listed and include detailed information: business hours, photos, live updates.

  1. Track Through Google Analytics

You can’t improve your site if you don’t know how people are responding to it. Therefore, start using Google Analytics today.

Do you have other tips you would like to share? Let us know your insights!

Also, do not forget to stay connected with us! Like, Follow, Share

Source: Perception System

Is It Possible to Upgrade a Website Without Starting Over?

Have you recently launched a website, but you just can’t seem to get any real traction online? Are you aggravated by how much time it takes to figure out how to make the simplest of updates to your site?

Are you starting to regret spending all of that time and money on your new site, because it doesn’t seem to be really doing anything for you or your customers?

Having said that, I think we all can honestly relate to running across the “not so reliable” plumber or “flaky” hairdresser from time-to-time, but that does not mean we let that leaky faucet keep leaking or never get our haircut again. So why do so many small business owners abandon their website after its launch?

Trust me if I had the answer to this riddle – I would be rich! I don’t have an answer to that question, but I can provide you with some insight as to why your website may be missing the mark and how you can fix it.

Keep Your Content Fresh & Up-to-Date
If you are not keeping your website up to date with fresh content, most likely via blog posts, it will over time directly impact your search-engine rankings. Your search engine rankings will drop as your content ages. That means as it gets older and older and older.

The more high value, fresh content you post on your site, the more opportunities your website will have to reach out to {and be found by} your target audience who’s searching for the very thing you are talking about online.

Every other month or so – you should block-out some time to make sure that your site is properly “optimized”, to ensure the long-term benefits of a higher SEO ranking.

What that means is that you don’t have any broken links, missing images, you’ve got a proper 404-Error page, an xml site map {just Google it}, the titles of your blog posts and your descriptions of your pages and posts are “keyword-rich”.

There are other things you should be aware of, but this is just good, standard SEO maintenance. Google, Bing and Yahoo will all give you “brownie points” for keeping your site SEO-optimized and running properly.

Make Your Content Easy to Share
You also want to make sure that your website makes it easy for visitors to “share and distribute” your content online. This means having a dynamic site ideally in the framework of a CMS {content management systems}.

If you have a static website – it’s much more difficult to update your website on your own, because you will need to have a not-so-basic understanding of the code {used to generate “share buttons” on your site} to copy and paste on the pages in your site.

There are great plugins for CMSs that allow you to add this functionality to your site very easily, one of the most popular is ShareThis, but you can also use Flare. ShareThis can be used on a website with or without a CMS and Flare offers a lot of really nice built-in styling options.

Trying to figure this stuff out can be counterproductive and costly if you choose to keep a developer on retainer, for what they would consider a “minor task”.

Your Customers & Prospects Want to Hear From You
There are a lot of great content strategists and creators out there, but the majority of your content will need to come from you or you’ll have to shell-out even more money to pay someone to generate content for your site. Again, this isn’t cheap.

In all honesty, even if you hire someone to generate content for you, you should take the time to make sure that it is written in the same tone and manner as if you were writing it yourself {if it’s a personal blog} or in the tone and manner of your brand or company’s overall messaging, otherwise it can be confusing to your audience and remember “a confused mind – never buys”.

Keep in mind that people love getting the industry-insider “scoop” and tips from an industry pro – that is why they are tuning into the blog or your newsletter in the first place, they want to hear from YOU – not a “ghostwriter”, so tread lightly here.

I can hear the grunting and moaning already, but let’s get real here for a minute, if YOU don’t want to take the time to talk about your business or at the very least make sure that whomever is doing the talking for you about your business, knows what they’re talking about, then why are you in business?

Why should your target audience invest their time and money into your business when you won’t? I know – it stings a bit, but it’s the truth {to quote Marie Forleo – that’s a tweetable}!

So just how does a small business owner enjoy the benefits of the web without pulling their hair out trying to make updates? Well you don’t have to tackle all of your site updates at once; you may want to hire someone on a project-by-project basis to help you update it on the “techie” side.

You can also save money by creating the content yourself and finally – make sure your site is SEO friendly so you can reap the benefits of those elusive search engine rankings.

Question: When it comes to keeping your website up-to-date, what do you struggle with the most?

How Long Does It Typically Take to Get a Website Online?

When a small business owner is ready to design or update their website, they often struggle with how much time it is going to take to launch or relaunch. That can depend on a few things.

Typically the biggest deciding factors are determining whether their website is set-up properly, how much content do they have already and how much of that content is “production ready”? What that means is how much content is technically suitable to use online.

Many want to also generate new content for their site, like taking photos of new staff members or a newly renovated office space or embedding videos from events.

This takes time because they have to account for how much time it will take them to get the work from a third party vendor like a photographer, manufacturer or a copywriter.

For a basic website that provides essentially the same information that you can find in a brochure, it should take no longer than a month. For something more complicated like an e-commerce site for a shop, it could take 3 – 4 months, but here are 2 things you should keep in mind:

Make Sure You Have a Proper Site Installation
Hosting a site with a good web host and ensuring that the basics on the front-end and the back-end of the site are in place can take time, but in my own experience, unless they have an resolved dispute with an independent web host most of those problems can be resolved relatively quickly.

Making sure that a client’s website is planned and installed properly, so the client can increase the functionality of their site as they grow is very important. Having a well-planned site from the very beginning can save a small business lots of time and money.

Small business owners already have packed schedules and if my clients manage to carve-out some time to work on their website, I try to help them make that as carefree and seamless a process as possible.

The goal is to get it right the first time – so neither of us waste time or money and when they are ready to take their website to the next level they won’t have to start from scratch.

Expect to “Tweak” Things Along the Way
But once a site is designed, programmed, tested and launched – it has to be monitored for minor tweaks and improvements that can’t be detected before a site goes live. I offer my own clients a 30-Day Customer Service and Quality Assurance policy.

In short, I help my clients “breaking in” their new site in “real time” and on occasion we may need to make some fine adjustments or “tweaks” here and there, that we did not catch before.

I also like to provide my client with step-by-step training so they can walk away with a clear understanding of exactly what their site can and can’t do and why.

Quality assurance tests and client training add to your project’s timeline. They are services that most small business owners want but don’t consider when they are looking at timelines and proposals from designers for their site.

The bottom line is, how long it will take to get a website up will depend entirely on your needs, your budget and your availability. Work with your designer, to develop your project’s timeline and don’t forget to take into account your schedule, the designer’s current workload, the holidays, family obligations and the time needed to get all of this done as well as all of your other work.

On average I find that a project realistically can take anywhere from 2 – 3 months. But take your time! Plan and then plan some more. It will save you time and money in the long run on and then you can get back to doing what you do best!

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Thanks for reading!


Source: Sylvia Adams

Marketing Tips for Small Business

Identify your target and check out competitors

  • Which customers are being targeted as part of your marketing activities?
  • Identify your competition. Review and analyze their marketing activities
  • Create a checklist of their best practices

Optimize your website

  • Use targeted keywords within headlines
  • Keep your content fresh and unique
  • Make it easy for your visitors to find your contact info

Off page optimization

  • List your websites in popular directories and post Ads in high traffic websites
  • Increase your backlinks using top quality blog websites and forum sites
  • Create high quality videos that will display your products and services. Market there videos in popular sites like

Update content

  • Create a blog section in your website to educate your customers
  • Share relevant info about your industry in your blog section

Social media marketing

  • Build a social network using Social Media sites
  • Build relationship using social media interaction
  • Provide brief description about your products and services through social media sites
  • Spread relevant content through social media sites even though sometimes the content is not created by your team

Email marketing

  • Build your email subscribe list using landing pages
  • Interact with customers using emails as required
  • Communicate relevant information about your products and services through email marketing