5 Ways to Promote Your Small Business Online [Infographic]

You’ve got this big idea and started planning to sell it out online. You are now considering starting your very own small online business.

So where do you start? How do you get your brand and product out there?

Help is at hand courtesy of this infographic from Grow With Trellis, which highlights 5 ways to promote your small business online.

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This post originally appeared on Irfan Ahmad’s blog.

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What Benefits Can Technology Bring to Your Small Business? [Infographic]

Today, this is the mentality that many small business owners hold and live by and while it’s hard to argue with it, it is also a mentality that may be holding them back from reaching their full potential.

As an inbound marketing agency, we live and die by technology in our office (just come visit us when the wifi goes down and you’ll see what I mean.) and while initially getting set up with cloud technology, a CRM, data security, or even marketing automation software, may cost a pretty penny, the long-term benefits are unmatched.

In this informative infographic, Canon and SCORE outline dozens of the benefits that technology can bring to small businesses, yet so many are missing out on.

Some of the facts shared include:

  • 80% of small business owners use a mobile device at least once a day, but 31% still don’t have a mobile-friendly website.
  • 56% are concerned with improving existing customer experience and retention, bt only only 29% use a CRM.
  • Cloud technology is recognized as; more cost effective, flexible, easier/faster to deploy, more reliable, etc.
  • 60% of cyber crimes are directed at small businesses

Check out the full infographic below and if you need help with your mobile website, inbound marketing, talk to us!

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Source: Ramona Sukhraj

16 LANDING PAGE TIPS TO IMPROVE THE CONVERSION RATE OF YOUR WEBSITE

Landing pages, as the name would suggest, are the pages your visitors land on when they reach your site. That could be via Google, Twitter or any other kind of marketing you have in place.

Your landing pages are the first contact many visitors will have with you, and it’s your best chance to convince them that you are the company for them, so optimising your landing pages should be a key part of your website marketing strategy.

For some tips, and things to avoid, take a look at this infographic from Magnon International.

 

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Simple and affordable websites that help your business grow!  Find out more http://goo.gl/BO8yNh

 

Web Design

21 RULES OF CONTENT MARKETING EVERY BUSINESS OWNER MUST FOLLOW

How successful is your content marketing strategy? Is your content converting your readers and followers into paying customers?

If your current strategy is failing and you need some guidelines to bring it back on track take a look at this infographic from Kayak Online Marketing.

 

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Simple and affordable websites that help your business grow!  Find out more http://goo.gl/BO8yNh

Infographics

Relationship… Not that relationship

As I work on this blog, I sat down on my couch and thinking about one particular project.

The industry they are in are big and if you take a look at it, it would be hard to strategize the marketing plan. I remember I opened his website, checked each pages, each content and images. Then search his direct and indirect competitors. Search for the keywords commonly used for that industry. Analyze the numbers from analytics. Checked their social media pages and feedbacks from their clients.

It took me a week before I was able to gather all things I needed. Then I finally set a meeting with my client and discuss all the things I prepared. From there, I included him on planning the marketing strategy for his business. That includes blogging, social media posts, visual design. And then we created a calendar for him to understand how digital marketing works and how we can monitor the progress of each plan and then study if that plan is working or not.

What I am trying to say here is, it is important for any agency or even freelance to include the client every step of the way. In that way, they also understand the whole process and have an appreciation of our awesome digital world. I mean seriously, some thought that it is easy to plan an inbound marketing or even more planning an amazing website that really converts. What they don’t know is how we sat in one corner on our office and dig to research and brainstorming with the whole team for one particular project. Involving the client on each step and letting them know how we got the details and how we plan to used it is something I firmly believe will help both your agency and your client to achieve the goals.

In Infinite Digital Solutions, we believe that planning together with the client is fun and getting to know the client is something we really like as we want to help them achieve their website and business goals.

We share your ideas, your story to your target market in a technologically savvy way.

Web Terminology

Building a successful website

When you first start out online the idea of having your first website can seem very confusing and knowing what steps you need to take in order to get your website from your thoughts to the internet may feel like it requires a lot of work.

 

Building a successful website

 

Want to start building your website? Contact us NOW and get a free consultation!

info@infinitedigisolutions.com

Understanding the Creative Process behind Website Design

The designing stage is arguably one of the most important stages of a web project. It typically involves giving shape to all the information defined in the planning stage. The main deliverables upon completion of the design phase are documented site structure and visual representation of the website.

A web designer should not only be technically proficient in web design platforms and associated technology, but also a creative individual who can think out of the box.

All web designers have a different creative process that allows them to achieve their designing objectives. But at its very core, the creative process for every successful designer remains the same.

Typically designers follow a step by step creative process. Let’s have a look at the 5 pointers that take you through this process:

  1. Sketching / Brainstorming Ideas

Once you are done with requirement gathering and analysis and are very sure you know everything there is to know about the project, it’s time to get into your creative zone. Get a pencil and paper and sketch out your creative ideas! Sketching is a great way to start any design. Using pencil and paper (or tablet) for sketching gives you the distinct ability to jump from one idea to another easily.

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Whether you are a website design agency or a freelancer, being able to communicate ideas to clients with a sketch is really vital, especially during the early stages of a project. The best practice is to sketch out a bunch of rough designs for your ideas, narrow them down to a few and let the client provide feedback on whether you are on the right track or not.

Depending on the knowledge or expectations of your client, you may want to skip the sketches and move into some more detailed wireframes or style tiles.

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2. Define Content & Create A Workflow

When your client green signals an idea or two, the next step of the creative process is to create a workflow. Creating a workflow includes creating a list of each section to be included on the site, with brief information on what type of content will be shown on each page.

The client is presented with the outline or the workflow so they can add, remove or adjust any sections or features. Sharing the workflow with the client gives the designer room for creativity and in turn helps in churning out innovative design ideas and keeps the client in loop at all times.

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The client needs to approve the workflow before the project continues. This will help you develop a budget and time frame to build the site (not a part of the creative process but important all the same).

3. Low-fidelity Wireframe

Low-fidelity wireframes provide a framework for your creative designs. These wireframes are simple line drawings of website layouts that focus on placement of elements rather than color and type. They describe in detail what features will be on the site, such as user accounts, social networking functions or a newsletter sign-up. Low-fidelity wireframes are presented as a rough sketch to the client without graphics.

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A designer should not be afraid of experimentation while developing wireframes. Sometimes, as you fill in more detail, you may realize the original layout is not working well. That’s the whole point of the wireframing process; to make as many blueprints as possible in order to narrow down the best way of representing the information at your disposal.

4. High-fidelity Wireframe

Post low-fidelity wireframes, high-fidelity wireframes play a crucial role in providing a more realistic experience of the actual product, in this case your website. These wireframes provide a better outline of the product; filling in the details missing in low-fidelity wireframes. These wireframes define the visual hierarchy of the page, actual form and interaction elements, and often labels, instructional text and some copy.

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They are extremely helpful as they determine what content deserves the most focus and the percentage of space they can occupy on a page. They can be used in sequence to show how a specific task can be accomplished in a sequence of screens. These wireframes highlight how user friendly and intuitive the product is going to be.

High fidelity wireframes incorporate a level of detail that closely matches the design of the actual webpage though it should not dictate the final design or UX. So before finalizing, you should tryout different versions by experimenting with the 3 main components of wireframe information design, navigation design and user interface design. Finally, select the one that best suits your client requirement.

5. Visual Mockups

A web designer brings life to the wireframe by coming up with a visual representation of the website (see The Ultimate Web Design Workspace) .The mockup is meant to provide your web client with visuals of what the completed site will look like in a browser window before the web developer spends any time building the web page.

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Source:

Lori Wagoner is the Web Community Manager for Ink Colour, a prominent printing equipment retailer in the UK. Lori has blogged at Tweak Your Biz, Get Entrepreneurial and many other business and tech blogs. You can reach her on Twitter.

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