5 Ways to Promote Your Small Business Online [Infographic]

You’ve got this big idea and started planning to sell it out online. You are now considering starting your very own small online business.

So where do you start? How do you get your brand and product out there?

Help is at hand courtesy of this infographic from Grow With Trellis, which highlights 5 ways to promote your small business online.

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This post originally appeared on Irfan Ahmad’s blog.

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What Benefits Can Technology Bring to Your Small Business? [Infographic]

Today, this is the mentality that many small business owners hold and live by and while it’s hard to argue with it, it is also a mentality that may be holding them back from reaching their full potential.

As an inbound marketing agency, we live and die by technology in our office (just come visit us when the wifi goes down and you’ll see what I mean.) and while initially getting set up with cloud technology, a CRM, data security, or even marketing automation software, may cost a pretty penny, the long-term benefits are unmatched.

In this informative infographic, Canon and SCORE outline dozens of the benefits that technology can bring to small businesses, yet so many are missing out on.

Some of the facts shared include:

  • 80% of small business owners use a mobile device at least once a day, but 31% still don’t have a mobile-friendly website.
  • 56% are concerned with improving existing customer experience and retention, bt only only 29% use a CRM.
  • Cloud technology is recognized as; more cost effective, flexible, easier/faster to deploy, more reliable, etc.
  • 60% of cyber crimes are directed at small businesses

Check out the full infographic below and if you need help with your mobile website, inbound marketing, talk to us!

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Source: Ramona Sukhraj

16 LANDING PAGE TIPS TO IMPROVE THE CONVERSION RATE OF YOUR WEBSITE

Landing pages, as the name would suggest, are the pages your visitors land on when they reach your site. That could be via Google, Twitter or any other kind of marketing you have in place.

Your landing pages are the first contact many visitors will have with you, and it’s your best chance to convince them that you are the company for them, so optimising your landing pages should be a key part of your website marketing strategy.

For some tips, and things to avoid, take a look at this infographic from Magnon International.

 

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Simple and affordable websites that help your business grow!  Find out more http://goo.gl/BO8yNh

 

Web Design

21 RULES OF CONTENT MARKETING EVERY BUSINESS OWNER MUST FOLLOW

How successful is your content marketing strategy? Is your content converting your readers and followers into paying customers?

If your current strategy is failing and you need some guidelines to bring it back on track take a look at this infographic from Kayak Online Marketing.

 

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Simple and affordable websites that help your business grow!  Find out more http://goo.gl/BO8yNh

Infographics

Relationship… Not that relationship

As I work on this blog, I sat down on my couch and thinking about one particular project.

The industry they are in are big and if you take a look at it, it would be hard to strategize the marketing plan. I remember I opened his website, checked each pages, each content and images. Then search his direct and indirect competitors. Search for the keywords commonly used for that industry. Analyze the numbers from analytics. Checked their social media pages and feedbacks from their clients.

It took me a week before I was able to gather all things I needed. Then I finally set a meeting with my client and discuss all the things I prepared. From there, I included him on planning the marketing strategy for his business. That includes blogging, social media posts, visual design. And then we created a calendar for him to understand how digital marketing works and how we can monitor the progress of each plan and then study if that plan is working or not.

What I am trying to say here is, it is important for any agency or even freelance to include the client every step of the way. In that way, they also understand the whole process and have an appreciation of our awesome digital world. I mean seriously, some thought that it is easy to plan an inbound marketing or even more planning an amazing website that really converts. What they don’t know is how we sat in one corner on our office and dig to research and brainstorming with the whole team for one particular project. Involving the client on each step and letting them know how we got the details and how we plan to used it is something I firmly believe will help both your agency and your client to achieve the goals.

In Infinite Digital Solutions, we believe that planning together with the client is fun and getting to know the client is something we really like as we want to help them achieve their website and business goals.

We share your ideas, your story to your target market in a technologically savvy way.

Web Terminology

Does it matter?

When I started working with this web design and digital marketing company, at first I have no idea why I’m here. Technically my background is more on customer service and customer satisfaction particularly for a telecommunications company.

I started working in handling web design and SEO project. Little by little I grasped the world of digital marketing and creative design. I started to learned things, the complex details of inbound marketing and how the business works. But one thing I noticed was these companies rarely discussed about customer service and customer satisfaction. So one time, I had this meeting with a client and she asked me what do I think about her business and how we can help her grow her sales. I look at her website, social media accounts and blogs. Then I checked how fast she response to queries whether via her social media accounts or email. Then I suddenly blurted out, improve your customer service. If you improve your customer service together with your efforts with your digital marketing, you’ll get customer satisfaction and your customers will start providing you testimonials, good ratings and will spread the words to their friends, family, colleagues. Then your sales will start growing.

At first she was confused. Providing customer service through digital world is not simple. I mean, it is not. Seriously. But what I’ve learned is social listening is a key factor. Listen to your customers, they will tell you what is missing. They will tell you if your website sucks, if your content is totally irrelevant. By then you can open a great communication with them and start your new strategy whether new plan for inbound marketing, SEO or even website revamp. Never underestimate the power of social listening and customer service especially in the digital world.

Team IDS can help you with your customer service. We can handle your social media accounts and answer questions from your customers in real time. We can also help you handle complaints and bad reviews.  Email us at info@infinitedigisolutions.com to find out more!

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Building a successful website

When you first start out online the idea of having your first website can seem very confusing and knowing what steps you need to take in order to get your website from your thoughts to the internet may feel like it requires a lot of work.

 

Building a successful website

 

Want to start building your website? Contact us NOW and get a free consultation!

info@infinitedigisolutions.com