10 CREATIVE WAYS TO IMPROVE YOUR SOCIAL MEDIA MARKETING EFFORTS

93% of businesses now use social media in some form to market their business. With so much competition it’s more important than ever to be creative in order to stand out from the crowd.

The infographic below from Social Metrics Pro gives you 10 creative ways to improve your social media marketing and get ahead of your competitors.

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posted in Infographics, Social Media

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What Is Content Marketing? How Does It Help Your Small Business?

Content marketing is becoming more and more popular as a tool for attracting customers resulting in awareness for your brand and information an individual is looking for. What is content marketing? How does it help your small business? Let’s take a look.

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Content Marketing Is Educational

Content marketing is a tool used by businesses. The basic idea behind content marketing is that valuable content is posted with the intention of attracting customers. This type of marketing concentrates on giving possible customers new information that they can use in their life. Hence, it teaches them something, and the most important part is that it is free.

Content Marketing Is Not the Same as Copywriting

The purpose of copywriting is to get the customer to do something. More often than not, copywriting tries to convince a potential customer to purchase a product. On the other hand, content marketing’s aim is to give information that is valuable, but create that information in a manner in which it serves a marketing purpose. Underlining these distinct purposes, however, there is a common goal: to get possible customers acquainted with the product offered, and make them purchase it.

Customers Are the Focus of Content Marketing

Content marketing isn’t all about you or your business (though it does help point the readers towards your business). Instead, it’s all about your customers; it gives them valuable information that they can use in their lives. The reason it works so well is that people are generally not interested in hearing you talk for hours on end about how great you are. That bores them, which is one of the reasons copywriting can only do so much for your business. To go the extra mile, you have to keep in mind that people are much more likely to purchase from a business that has given them valuable and interesting information in the past. Additionally, content marketing tends to be ranked higher by Google, which means that it is easier for people to find you and your small business.

How Content Marketing Helps Your Business Grow

Content marketing creates awareness of your brand and can increase your business’s credibility and trustworthiness. The reason is that most often, people find themselves looking online for answers to their questions. Simply put, they search for information that is valuable. If they find it on your business’s site, a connection will be created between your business and the potential customer. When a connection is established, trust is more likely to follow, particularly if the content they found was really useful. Another reason why content marketing is such a useful tool for growing a business is that it is more likely to be shared on social media sites. People rarely (if ever) share copywriting they found online. However, if they find good content that really teaches them something, they might want to spread the word.

Content marketing can be a powerful marketing tool when used wisely. Its secret lies in helping both the business that created it and the individual who is in need of information, allowing for trust to build and making it more likely for that individual to make use of the business’s products if they need them.

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We understand the power of creating a strong brand. Let us help you!
info@infinitedigisolutions.com

6 AWESOME TOOLS THAT WILL TURN YOU INTO A PINTEREST MARKETING GURU

Are you using Pinterest to market your products or services or as part of your content marketing strategy? Need some help creating images, posting at the best times or monitoring your success?

The infographic below from Tell It Media gives you 6 awesome Pinterest management tools you can use. We’ve only used Pingraphy (now Viraltag) ourselves, it enables us to schedule our infographics throughout the day.

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Infinite Digital Solutions understands the power of creating a strong brand. Your website is often the first impression a potential customer sees. IDS creates professionally built websites with exceptional appeal, strong brand messaging and search engine friendly architecture to successfully establish your online presence.

Click here to get started- http://goo.gl/PHYEfz

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What Benefits Can Technology Bring to Your Small Business? [Infographic]

Today, this is the mentality that many small business owners hold and live by and while it’s hard to argue with it, it is also a mentality that may be holding them back from reaching their full potential.

As an inbound marketing agency, we live and die by technology in our office (just come visit us when the wifi goes down and you’ll see what I mean.) and while initially getting set up with cloud technology, a CRM, data security, or even marketing automation software, may cost a pretty penny, the long-term benefits are unmatched.

In this informative infographic, Canon and SCORE outline dozens of the benefits that technology can bring to small businesses, yet so many are missing out on.

Some of the facts shared include:

  • 80% of small business owners use a mobile device at least once a day, but 31% still don’t have a mobile-friendly website.
  • 56% are concerned with improving existing customer experience and retention, bt only only 29% use a CRM.
  • Cloud technology is recognized as; more cost effective, flexible, easier/faster to deploy, more reliable, etc.
  • 60% of cyber crimes are directed at small businesses

Check out the full infographic below and if you need help with your mobile website, inbound marketing, talk to us!

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Source: Ramona Sukhraj

16 LANDING PAGE TIPS TO IMPROVE THE CONVERSION RATE OF YOUR WEBSITE

Landing pages, as the name would suggest, are the pages your visitors land on when they reach your site. That could be via Google, Twitter or any other kind of marketing you have in place.

Your landing pages are the first contact many visitors will have with you, and it’s your best chance to convince them that you are the company for them, so optimising your landing pages should be a key part of your website marketing strategy.

For some tips, and things to avoid, take a look at this infographic from Magnon International.

 

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Simple and affordable websites that help your business grow!  Find out more http://goo.gl/BO8yNh

 

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21 RULES OF CONTENT MARKETING EVERY BUSINESS OWNER MUST FOLLOW

How successful is your content marketing strategy? Is your content converting your readers and followers into paying customers?

If your current strategy is failing and you need some guidelines to bring it back on track take a look at this infographic from Kayak Online Marketing.

 

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Simple and affordable websites that help your business grow!  Find out more http://goo.gl/BO8yNh

Infographics

Relationship… Not that relationship

As I work on this blog, I sat down on my couch and thinking about one particular project.

The industry they are in are big and if you take a look at it, it would be hard to strategize the marketing plan. I remember I opened his website, checked each pages, each content and images. Then search his direct and indirect competitors. Search for the keywords commonly used for that industry. Analyze the numbers from analytics. Checked their social media pages and feedbacks from their clients.

It took me a week before I was able to gather all things I needed. Then I finally set a meeting with my client and discuss all the things I prepared. From there, I included him on planning the marketing strategy for his business. That includes blogging, social media posts, visual design. And then we created a calendar for him to understand how digital marketing works and how we can monitor the progress of each plan and then study if that plan is working or not.

What I am trying to say here is, it is important for any agency or even freelance to include the client every step of the way. In that way, they also understand the whole process and have an appreciation of our awesome digital world. I mean seriously, some thought that it is easy to plan an inbound marketing or even more planning an amazing website that really converts. What they don’t know is how we sat in one corner on our office and dig to research and brainstorming with the whole team for one particular project. Involving the client on each step and letting them know how we got the details and how we plan to used it is something I firmly believe will help both your agency and your client to achieve the goals.

In Infinite Digital Solutions, we believe that planning together with the client is fun and getting to know the client is something we really like as we want to help them achieve their website and business goals.

We share your ideas, your story to your target market in a technologically savvy way.

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