Today, this is the mentality that many small business owners hold and live by and while it’s hard to argue with it, it is also a mentality that may be holding them back from reaching their full potential.
As an inbound marketing agency, we live and die by technology in our office (just come visit us when the wifi goes down and you’ll see what I mean.) and while initially getting set up with cloud technology, a CRM, data security, or even marketing automation software, may cost a pretty penny, the long-term benefits are unmatched.
Some of the facts shared include:
- 80% of small business owners use a mobile device at least once a day, but 31% still don’t have a mobile-friendly website.
- 56% are concerned with improving existing customer experience and retention, bt only only 29% use a CRM.
- Cloud technology is recognized as; more cost effective, flexible, easier/faster to deploy, more reliable, etc.
- 60% of cyber crimes are directed at small businesses
Check out the full infographic below and if you need help with your mobile website, inbound marketing, talk to us!
Source: Ramona Sukhraj